My story

From audit files to SaaS products

I started my career in external audit in Lahore, where I learned that every number has to be defended. Since then I've spent more than 16 years in accounts, finance, taxation, internal and external audit, system and forensic audits, and internal controls.

In the UAE I grew from finance manager to Group CFO, leading ERP implementations, bank financing, customs duty exemptions and VAT and Corporate Tax compliance. Along the way I became an FTA-approved Tax Agent and an Odoo Partner.

The same problems kept coming back — messy data, manual work, compliance stress. So I started building the software to fix them. Today I lead Xpert Group and Accentureon Consulting, and a growing portfolio of SaaS products.

“I help UAE and Pakistani businesses stay compliant, run on clean numbers, and grow with the right technology.”
Zubair Akbar, Chartered Accountant and Group CFO

Career journey

Sixteen years, two countries

  1. 2011 – 2015

    Senior Audit Associate

    Chartered accountancy firm, Lahore. External audit across industries.

  2. 2015 – 2016

    Financial Consultant

    Al Aseel Accounting, UAE. Accounting and advisory for UAE companies.

  3. 2016 – 2025

    Finance & Accounting Manager

    UAE industrial group, Sharjah. ERP, internal controls, VAT and bank financing.

  4. 2024

    CEO, Xpert Group FZE-LLC

    Plus founder of Xpert Group Pakistan. Accounting, tax, software and SaaS.

  5. 2025 – today

    Group CFO & Founder

    Group CFO and VP Administration in UAE industry · Founder & Managing Partner, Accentureon Consulting.

Credentials

Qualified to sign the return

Professional memberships, approvals and diplomas behind the advice.

UAE · FTA

Approved Tax Agent

Corporate Tax, VAT and Excise · TAAN 20059440

ICAP

Chartered Accountant (affil.)

Institute of Chartered Accountants of Pakistan

EAAA · 2025

UAE-CA Fellowship

Emirates Association of Accountants & Auditors

Fellowships

FCPA · FFA · FICA

Professional accounting fellowships

Odoo

Odoo Partner

ERP implementation and rollouts

Diplomas

UAE Corporate Tax (2023)

GCC VAT Compliance (2019)

Education

BBA, Accounting

Shah Abdul Latif University, Khairpur · 2010–2013

Pakistan

Tax Practitioner

Pakistan taxation and compliance

How I work

Three principles behind everything I build

01

Compliance first

Every recommendation starts with current law and FTA or FBR guidance — not shortcuts that create penalties later.

02

Clean numbers

Good decisions need reliable books, clear controls and reports owners can actually read.

03

The right technology

Software that fits the process and the budget — automated where it saves time, with humans approving what matters.

LanguagesUrdu · Punjabi · English · Arabic (working)
Based inDubai, UAE

Let's build something compliant and smart.